Battle of Gaulle Part 2: Mark Your Calendars for the June 26 Premiere!

Wednesdays are movie days! As many know, Wednesday has been the traditional day for film releases in France since 1972, a practice established through a simple agreement between distributors and theater operators.

Occasionally, some films choose a different day for their release. For instance, during the Cannes Film Festival, films are often released simultaneously with their Cannes debut.

Outside of Cannes, some films pick an alternative release day to stand out. Two years after “The Count of Monte Cristo” debuted on a Friday just before the Cinema Festival, “The Battle of Gaul Part 2: I Write Your Name” follows this same tactic.

It will hit theaters this Friday, June 26, a week earlier than initially planned. The film was originally scheduled for a Friday, July 3 release. This new date allows it to be showcased during the Cinema Festival, running for three days starting Sunday, June 28.

A Strategy Similar to Monte-Cristo

Back then, actor Pierre Niney jokingly remarked, “the film is too extraordinary to release on the same day as another movie.” This approach aims to spotlight an exceptional film, both in its length (a diptych, each part lasting 2 hours and 40 minutes) and its ambition. Releasing on a Friday aims to create a “blockbuster effect” akin to American cinema, where movies traditionally premiere on Fridays.

“I Write Your Name” is the sequel to “The Age of Iron,” which was released shortly after Cannes, on Wednesday, June 3.

June 1940. France is collapsing and signs an armistice. Amidst the chaos, one unknown general refuses to surrender. Alone against all, he escapes to London to save what remains of a dream: freedom. Without an army, support, or hope, but with a fierce conviction: his France has not laid down its arms. He stakes everything on one last gamble: to convince the world that the battle for France is neither over nor lost. Reality stubbornly disagrees, but gradually, resistance fighters rise around him in England, France, and Africa—rebellious students, determined soldiers. Their faith, audacity, and thirst for freedom challenge a history that seemed already written.

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