Netflix is set to unveil a brand-new feature that recommends movies and shows based on your astrological sign! This playful initiative taps into the growing popularity of astrology among Generation Z.
Gone are the days of endlessly scrolling to find the perfect show! Netflix is about to launch “Your Zodiac Favorites List,” an astrological hub that offers tailored content according to your sign. Starting this Saturday (coincidence? “Just as Virgo season officially begins,” the platform playfully notes), this new feature promises to revolutionize your binge-watching evenings.
How does it work? Each astrological sign receives personalized character traits and recommendations. Scorpios, known for being “passionate, charismatic, and mysterious,” will find thrillers like Wednesday and The Night Agent in their suggestions. Geminis, described as “sociable, playful, and humorous,” will see a selection of comedy specials and shows featuring “talkative characters.“
Tailored Cosmic Recommendations
The suggestions are infused with a sense of humor. Leos, “confident, generous, and loyal,” are treated to royal content like The Crown and Bridgerton – fitting for these zodiac kings! Aquarians, bluntly called “eccentric, quirky, and unconventional,” will find a lineup of sci-fi and alien stories, including Rebel Moon (ouch for the presumed cinematic taste of Aquarians!).
Netflix ensures privacy is maintained: no need to share your birthdate, as all subscribers can explore the recommendations for all signs. Clever!
When Marketing Rides the Trend Wave
This initiative is part of Netflix’s strategy to invigorate its recommendations with quirky thematic hubs. Recently, the platform launched “Hope They Don’t End Up on the Kiss Cam” following a steamy incident at a Coldplay concert, featuring a selection of sultry series recommendations.
It’s a smart way to capitalize on the resurgence of astrology, especially popular on TikTok among younger generations. Now, the only question is whether the stars will guide you to your next favorite series!
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A passionate journalist, Iris Lennox covers social and cultural news across the U.S.