If you’re browsing Netflix for something new to watch, be warned — this latest release is not for the faint-hearted. Premiering on May 13, 2025, Untold: The Liver King dives into the bizarre, raw, and often unsettling world of Brian Johnson — better known online as the Liver King.
When raw meat becomes a lifestyle brand
With 2.9 million social media followers, Johnson built an entire persona — and business empire — around his obsession with raw meat. The nickname isn’t just catchy; it’s literal. For more than three decades, he’s lived by what he calls an “ancestral lifestyle”, which includes eating raw organ meat daily, exercising intensely, and spending hours in nature.
The documentary captures his extreme philosophy, complete with moments that will turn even the strongest stomach. One of his infamous quotes — “Why eat vegetables when you can eat testicles?” — sums up the shock factor that fuels both his fame and his criticism.
From viral fame to steroid scandal
Despite his cult-like following, Johnson’s image took a massive hit after he admitted to using steroids to maintain his hulking physique — a revelation that directly contradicted his claims of achieving it naturally. The scandal didn’t just tarnish his credibility; it sparked outrage over the dangerous dietary advice he had been promoting to millions.
Netflix teases the series as “interviews with the man himself, his family, and his business partners, revealing the wild story of his rapid rise to internet fame — and the fallout after his steroid use came to light.”
Viewer reactions: disgust and disbelief
Reviews have been split, but one thing is clear: Untold: The Liver King provokes strong reactions. Some viewers said they felt physically ill watching scenes of him consuming raw animal parts, while others criticized the glorification of what they see as a pseudo-spiritual, exploitative lifestyle.
As one particularly sharp comment put it: “Eating genitalia and pushing absurd paganism is one thing. Exploiting sponsors, misleading the public, and promoting extreme, dangerous diets is another.”
A captivating — and controversial — 70 minutes
Running just over an hour, the documentary doesn’t shy away from the grotesque or the controversial. Whether you see Johnson as a provocateur, a fraud, or simply a man with an extreme commitment to his brand, the film offers a disturbing look at how viral culture, commerce, and shock value collide in the influencer era.
If you’re curious about ancestral living or fascinated by the extremes of internet celebrity — and you have a strong enough stomach — this might just be your next watch. But be prepared: once you see it, you can’t unsee it.
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A passionate journalist, Iris Lennox covers social and cultural news across the U.S.